Using social media for marketing is the simple use of technology to amp up your networking. How have things changed? Social media is great equalizer, giving you direct access to people through Facebook instant messages or tweets. If I’m looking for a product, I’m more likely to broadcast a tweet on Twitter, and get the opinions of people I trust.
Only when I cannot get a valued and trusted referral, would I rely on a search engine that is manipulated by people in the SEO business. SEO and organic search is about getting found passively.
Social media technologies used to amp up WOM (word of mouth) marketing by starting brand conversations. Word of mouth is taking over faster than ever, thanks to the reach of Facebook, Twitter and Google+. You can jump into the conversations and take an active role in getting traffic to your site. This conversation approach uses the best attributes of social media to connect you to your audience but it is not free nor easy.
Here are your necessary tools:
A website with social integration (a Facebook fan page and twitter) and a blog. Now….
1) Subscribe to the Google Alerts. Not only one keyword in Google but dozens surrounding your market.
2) Participate in blog conversations. Jump into every conversation related to your topic. Go comment on their blogs. Social bookmark every post you comment on.
3) Go to Twitter Search http://search.twitter.com and type in your keyword phrase.
4) Answer great questions on your blog. Start conversations and answer questions on your blog. What questions? As you monitor the Twitter feed, you’ll see plenty of questions being asked. Also, each time a client asks a question answer it on your blog.
5) Direct prospects to your products by conversation. Your conversation should always end by bookmarking your web or social sites.
Your brand conversation social interaction is telling your story and creating influence. Look at the graphic below from Dynamic Media Group showing the buying decision and where influence is the greatest. In the early stages of thinking, asking and talking you have the best chance of showing your expertise and influencing a buying decision.
Between conversing with customers and connecting far-flung employees and operations, social media has become a prized resource for small businesses. And many business owners now say their efforts are paying off. Four in 10 women-led business owners attributed an increase in revenue to their social media efforts, with 10 percent reporting a “significant” revenue jump, according to a survey conducted by Women Presidents’ Organization.1
Pushing Your Ideas….
Don’t be afraid to send out your own unique ideas and concepts for the purpose of allowing your community to add their take on it. In many ways, social media can serve as a very large free focus group that can help you gauge the interest in potential future projects. Too many opportunities are missed by not giving enough people the chance to give their take on an idea prior to it coming to life.
Social media is an excellent marketing platform for companies and individuals that take the time to learn how it works. What was once a steadfast and scientific understanding of marketing is now a constantly evolving conversation that gives your customers and audience the opportunity to take part in a two-way conversation with you and connect on a level on social media can provide.
Truly great communicators don’t start out by focusing on their message. They start with their audience. They research, observe, and monitor every knowable detail – from background facts beforehand to micro-reactions during the conversation – and adjust their content and delivery precisely, so it will make an impact.2
Ready to us social media for marketing? Call us today 713-628-0701.