A debate continues surrounding the value of email marketing and social networks (social media). Should businesses focus more attention on their social media accounts like Twitter and Facebook or email interactions? Or both?
Why does it matter how, as long as, you are communicating with your existing clients and getting referrals?
According to MediaPost Publications, the majority of costumers view email as the least intrusive way for companies to engage. Customers trust email more than social networks. Period. They believe they know how to avoid being scammed in email but do not fully understand the risks in social networks. Email is also viewed as being a good source for detailed information or when looking for exclusive deals because it goes beyond a post or 140 characters.
ExactTarget, recently released research called “The Meaning of Like.” The report found that consumers tend to view a “like” as a way of bookmarking content and sharing information with friends – not a form of consent for marketing. Also, Facebook engagement is more for entertainment purposes. Although customers can still get information and access to deals it offers a fun, different experience with the company. Studies of buying habits around Christmas 2011 suggested a very low influence rate for social media.
Twitter by contrast is simple and to the point. It also fosters a relationship between the brand and the customer, which can generate brand loyalty and trust.
So, which is better? There really is one channel that surpasses the other. Facebook, Twitter and Email all have their audience and strengths in getting your brand message out. However, there are channels that are more appropriately suited for delivering different messages to the consumer. Facebook is more for entertainment, so let loose a little and have fun. Twitter is SEO machine and is perfect for engaging in a conversation with your customers. Get to know them and let them get to know the company on a more personal level. Email should be used when you need to share some updates or detailed information. An email is private. Emails are bulk carries of information and offers including links to your website and social networks.1
At Ata2ud Media our experience shows that email is a very essential part of communicating with your clients and driving traffic to your social sites. Call us today (713-628-0701) to get your brand message integrated across all your customer networks.
Extracted from the web @ http://kylelacy.com/is-email-more-important-than-social-media/